Most candidates spend just 14 seconds reviewing a job description before deciding whether to apply, according to LinkedIn. To attract more applicants, you must cut the fluff and focus on the information that will best sell your opportunity. Below are 3 simple ways to elevate your job descriptions:
Provide a Video Overview.
Because 83% of people prefer watching video to reading written text, job postings that incorporate video see a 34% greater application rate. Our video overviews have proven highly effective at humanizing our clients’ roles, attracting candidates who connect with their missions, and setting the stage for more efficient interviews.
Focus on How Your Organization is Unique.
When providing company background, focus on what makes your organization a uniquely attractive workplace. Are you experiencing rapid growth, recognized for your team of long-standing experts, or proud to have a mission that inspires people to contribute? Share those details first.
Share Highlights of the Role.
Most job descriptions feature a laundry list of responsibilities, but what’s in it for the candidate? Will your new hire have full authority over a portion of the business, report directly to a high-level executive, or have creative control over a brand? The more you feature these highlights up front, the more excitement you will generate.
