What does it take to build a business that lasts for generations?
In this episode of Leadership Lens, Taylor Robinson sits down with entrepreneur Rob Wilson, founder of Employco USA and Corporate Risk Management. With more than 35 years of experience in the B2B services industry, Rob shares insights on building a successful family business, developing strong company culture, and why relationships—not sales tactics—are the real key to long-term growth.
Rob also discusses the changing landscape of HR in 2026, rising healthcare costs, and what leaders need to understand about hiring and retaining great employees today.
From managing a family business across generations to opening a restaurant in St. Martin, this conversation explores leadership, culture, and entrepreneurship from someone who has built companies that stand the test of time.
Chapters
00:00 Introduction
01:12 Rob Wilson’s background and career journey
02:18 Working in a family business
03:48 Setting boundaries between family and business
06:01 Opening a restaurant in St. Martin
08:17 Lessons learned running a restaurant
09:10 HR laws in the U.S. vs Europe
11:18 HR trends and the employment landscape in 2026
13:35 Why benefits matter more than ever in hiring
17:12 Why healthcare costs keep rising
18:23 The real secret to great sales
20:31 Building relationships instead of selling
21:12 Final thoughts and closing
